Experiments built,
results delivered.
I help SaaS, marketplaces, and e-commerce teams turn growth ideas into measurable outcomes.
Fast, independent, and end-to-end: from hypothesis to shipped experiment.
Let's talk
choose your variant
variant_a
best for: teams who need a clear plan, or want to test working with me before going deeper.
funnel & onboarding audit
deep dive into your funnel & onboarding flow
diagnosis of drop-offs and friction points
prioritised list of fixes with clear impact
experiments build
optional quick A/B test to validate results
pay per hour, no hidden extras
variant_b
best for: teams that want ongoing experiments and measurable growth, not just advice.
fractional growth engineer
continuous A/B tests and CRO experiments
onboarding, retention, and funnel optimisation
analytics & tracking set up for clean data
flexible setup (~1 day/week), giving you growth without a full-time hire
Experiments built,
results delivered.
I design and run growth experiments that make products convert.
about me
export const ellen = { name: "Ellen Goettsch", role: "Freelance Growth Engineer", tagline: "Experiments built, results delivered 🚀", sayHello() { return `Hi, I’m ${this.name} — ${this.role}. ${this.tagline}`; } }; // Example: console.log(ellen.sayHello());
Hi, I’m Ellen — a freelance growth engineer who designs, builds, and analyses A/B experiments end-to-end, driving measurable results through lean growth sprints.
My background spans marketplaces, e-commerce, fintech, and mobility — working with brands like Goboony, SEAT, Volkswagen, and Randstad. What I love most: turning growth ideas into working experiments that ship fast, scale well, and deliver measurable results.
I combine hands-on coding (front-end, tracking, automation) with growth strategy (hypotheses, funnels, onboarding). No waiting on backlogs, no endless meetings — just experiments that run.
Let's connect
clients & teams i worked with
including direct projects and consulting work delivered via Accenture.
200+
experiments.
15+
platforms.
30%
activation lift.
services & rates
Choose the setup that matches your growth stage
about me
clients & teams
i've worked with
200+
experiments.
15+
platforms.
30%
activation lift.
Hi, I’m Ellen — a freelance growth engineer who designs, builds, and analyses A/B experiments end-to-end, driving measurable results through lean growth sprints.
My background spans marketplaces, e-commerce, fintech, and mobility — working with brands like Goboony, SEAT, Volkswagen, and Shell Recharge. What I love most: turning growth ideas into working experiments that ship fast, scale well, and deliver measurable results.
I combine hands-on coding (front-end, tracking, automation) with growth strategy (hypotheses, funnels, onboarding). No waiting on backlogs, no endless meetings — just experiments that run.
Let's connect
services & rates
start
funnel & onboarding audit
full review of funnel & onboarding flow
clear diagnosis + prioritized fixes
1h walkthrough call with action plan
€950 one-time
For teams who want a quick, clear direction.
test
A/B testing & experiments
hypothesis → build → run → analyse
frontend & tracking included
results delivered in plain language
€110 per hour
For teams who need experiments shipped, not just suggested.
scale
fractional growth partner
ongoing CRO & funnel experiments
analytics & dashboard setup
flexible hours, no overhead
from €3,500 / month
For teams who want continuous growth without hiring full-time.
start
funnel & onboarding audit
full review of funnel & onboarding flow
clear diagnosis + prioritized fixes
1h walkthrough call with action plan
€950 one-time
For teams who want a quick, clear direction.
test
A/B testing & experiments
hypothesis → build → run → analyse
frontend & tracking included
results delivered in plain language
€110 per hour
For teams who need experiments shipped, not just suggested.
scale
fractional growth partner
ongoing CRO & funnel experiments
analytics & dashboard setup
flexible hours, no overhead
from €3,500 / month
For teams who want continuous growth without hiring full-time.
choose your variant
variant_a
best for: teams who need a clear plan, or want to test working with me before going deeper.
funnel & onboarding audit
deep dive into your funnel & onboarding flow
clear diagnosis of drop-offs
prioritized list of fixes
experiments build
optional quick test after the audit
pay per hour, no hidden extras
variant_b
best for: teams that want ongoing experiments and measurable growth, not just advice.
fractional growth engineer
ongoing experiments: A/B tests, CRO, onboarding & retention flows
analytics & tracking set up from the start for clean data
funnel optimisation with hands-on execution
flexible setup (~1 day/week), giving you growth without a full-time hire